* Maintains confidentiality. It is impossible for an owner to market a business alone and maintain confidentiality. A buffer is needed.
* Determines a fair market value for the business. Businesses are extremely hard to value as there are few comparables available because business sales are not public record. A business broker has experience in valuing businesses which goes way beyond tax returns and asset value. Correctly pricing a business is a vital step in selling it.
* May have a ready market for your business from past inquiries and transactions. If not, a broker has proven methods for finding other qualified buyers.
* Brings the business into a “ready to market” state by examining every aspect of the business that a potential buyer will look at before the business is actually “on the market”.
* Presents the business in the most professional and favorable light possible.
* Brings a marketing and advertising ability otherwise unavailable to you, the seller.
* Has the ability to pursue leads and potential buyers without making the business owner look desperate.
* Screens potential buyers, ensuring that you only meet with qualified buyers and there is no disruption of day-to-day business activities.
* Leverages your time so that you can continue to run the business and maintain its profitability and value.
* Has an understanding of tax ramifications of various deal structures and can help you minimize your tax liability.
* Possesses negotiation skills and business transaction experience to help you maximize the value of the business.
* Aids in the search and acquiring of financing to get the deal done.
* Is an “action agent” who gets results.